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Welcome to the Bella blog. Here we discuss the beautiful world of handcrafted mouldings for framing. We hope you have a nice stay!

May is National Photography Month

May is National Photography Month

100+ Years of Photography Through the Ages

  • 1827: Joseph Nicephore Niepce makes the first photographic image with the camera obscura.
  • 1829: Louis Daguerre partners with Niepce to improve the process and creates the Daguerreotype.
  • 1889: George Eastman invents film. Prior to this, images were fixed onto silver-plated copper.
WWII era photography shot on 35mm film

WWII era photography shot on 35mm film

  • 1907: First commercial color film, the Autochrome plates, manufactured by Lumiere brothers in France.
  • 1914-1924: High quality 35mm cameras and movie film is commercially available.
  • 1936: Development of Kodachrome, the first color multi-layered color film; pioneering single-lens reflex (SLR) cameras commercially before WWII.
low-cost snapshots via the Brownie camera (left) advanced color photography for Time Life, 1946 (right)

low-cost snapshots via the Brownie camera (left) advanced color photography for Time Life, 1946 (right)

  • 1940s: Amazing developments in multi-layered color film, commercial and personal use 35mm cameras. Polaroid sells instant black and white film photography.
  • 1963: First color instant film developed by Polaroid; Instamatic released by Kodak.
Polaroids shot by Andy Warhol, 1970–1987

Polaroids shot by Andy Warhol, 1970–1987

  • 1976: First solo show of color photographs at the Museum of Modern Art, NYC.
  • 1985: Minolta markets the world's first autofocus SLR system.
  • 1987: Initiated by Ronald Reagan, Congress declares May to be National Photography Month.
  • 1990: Adobe Photoshop released.
  • 1990s–2000s: Developments in digital and disposable cameras make photography accessible to all.
  • 2000–2015: Bella Moulding offers an amazing selection of archival photo frames in wood and acrylic!

National Photography Month encourages us all to capture and keep life’s most important moments. It’s a great time to promote the importance of ensuring our pictures are preserved for the future – through good framing practices!

A national survey commissioned during Photography Month revealed the following interesting facts:

  • Photography is one of our most powerful connections to our shared memories, emotions and self-expression: 83% of people use photos to connect with past memories.
  • Our nation now takes more photographs than ever through mobile phones and affordable digital cameras but 64% of people do not print out and keep hard copies of their photographs.
  • The survey revealed that 77% of people now don't make albums because they think it would be too time consuming, complicated or are ashamed of the quality of their pictures.
  • The survey also demonstrated that 37% of people have lost important images that are special to us and this figure is much worse for younger photographers, where almost 70% of the age group 16 – 24 have lost treasured pictures due to their reliance on modern digital technology.
Oaxaca 8x10, Hand Pressed Silver Leaf

Oaxaca 8x10, Hand Pressed Silver Leaf

At the heart of National Photo Month is the message that the importance of photography lies not just in creating good images but in the role photographs have as historical records. The nation’s images represent a vast trove of personal histories. But while we are taking more pictures than at any other time, the fleeting nature of digital images means we are printing or keeping fewer of these important documents.

Bella Moulding has always been about preserving precious moments to become family heirlooms. Since day one, all of our photo frame selections were made using UV glazing and all museum-quality backing and matboards.

Take more pictures this month and shop our selections!

I’ve Seen The Future... and It’s Very Colorful!

I’ve Seen The Future... and It’s Very Colorful!

New Moulding for 2015 – A Closer Look

New Moulding for 2015 – A Closer Look