WCAF 2016 Highlights

To those who made it, thank you for coming. It was lovely to see you. To those of you who didn’t make it to the Paris Convention Center for the January WCAF trade show extravaganza, here’s what you missed from Bella and Prisma.

NEW Bella

Bella has added 68 awesome new items for Spring 2016. More details to follow in upcoming posts, but you should look forward to your sales rep dragging a heavy case in soon.

Stonehenge, Pastilles, Malecón, and Oxide

NEW Prisma Patterns

Horizons and Lattice are two new pattern designs available for Prisma. Horizons stripes may be oriented all vertical or horizontal to better enhance the artwork. Lattice is a crisscross pattern which adds an architectural texture when painted a single color or diamond shapes when painted two colors.

Spiro

This new Prisma pattern is exclusively for use on the circle shape. Bella held a name-that-frame contest in the booth and SPIRO won by a nose. Circles can be ordered now with this pattern, while corner samples will be available in late spring.

Glowing in the Dark

When a framing customer came in with glow in the dark artwork, we thought it was a shame there were no glow in the dark frame options….so we did a little paint research and voila! The paint is pretty expensive and requires more labor to apply, so there will not be a formal launch. But if you have the right art and customer, please feel free to contact customer service for special project pricing.

Inside the Prisma "Experimental Laboratory"

Dotty for Dots

It’s proven. Prisma makes people happy. Local Chicago artist Lara Mann was commissioned to make these dotty paintings to suit Prisma colors and patterns. The dot installation on the wall along with the artwork made for a show stopping presentation.

Canon Prints

We had the opportunity to work with Canon to frame all of the photography exhibited in their booth. It was wonderful to work with them and pair some of Bella’s newest introductions with their stunning photography on a variety of print paper mediums.

close up detail of Morris moulding, new for 2016

15 Year Birthday Wall

In 2015, Bella Moulding reached its 15th year in business and this exterior wall of the exhibit booth was dedicated to that celebration along with a message of gratitude for all of your business. Thank You!

Thanks for another great show! We’re excited and working hard to get these newest items out to you and into your customer’s homes.