Review of WCAF 202
The 2025 West Coast Art & Frame Expo was another unforgettable show packed with inspiring designs, exciting new products, creative conversations and, of course, a legendary Bella celebration - because what’s a trip to Vegas without a little fun?
WELCOME TO WCAF 2025!
One of the standout highlights this year was our display of lenticular prints. These retro monster-themed pieces came to life in custom Prisma frames, making our booth feel like a 3D time machine to a spookier, groovier era. The combination of motion and depth with our bold, colorful Prismas was a showstopper - so much so that several of them went home with some of you (sold right off the walls!) versus coming home with us to Chicago.
An oversized booth again this year allowed us to showcase how Bella and Prisma have grown, including some of our stunning new introductions since we last gathered in Vegas. We were thrilled to give a firsthand look at Barbizon, Helena, and Kusama, along with our latest winter 2025 additions—Il Mare and Farnsworth.
Speaking of our oversized booth, we kept it large and in charge again this year, giving guests plenty of room to explore and mingle without bumping elbows - including a Prisma area where you could visualize your own designs. We even hosted a Prisma Visualizer contest where you could submit your design for a chance to win a complimentary Prisma frame. (Stay tuned for the inspiring designs of this year’s winners!)
Before the weekend was over, we gathered for another famous Bella party. And what a party it was! Campari Spritzes flowed, the Bella unicorn made its grand appearance (because no event is complete without a mythical creature), and the dance floor saw some truly innovative moves.
THANK YOU!
The 2025 WCAF Expo was an incredible success, and we can’t wait for next year. A huge thank you to PFM magazine, the Horseshoe Hotel & Casino, but most of all to all of you who took the time out of your busy schedules to come visit with us. We can’t wait to share all of our new samples with you as we embark on another year of #bellabeautiful framing!
