Review of WCAF 2024
This must be the place! After four long years, we were thrilled to return to the West Coast Art and Frame Expo this February in Las Vegas. The best part? Seeing all of your smiling faces, hearing what you’ve been up to and sharing the exciting new products and developments we’ve been cooking up at Bella Moulding.
WELCOME TO WCAF 2024!
Something new for Bella and Prisma this year? We opted for a super-sized booth mainly because we had so many new goodies to share and show you. From our latest introductions like Terrazzo and Vasari, to some fan favorites from the last few years like Frida and Porter, it was a Bella retrospective of sorts. And we had no trouble filling our larger walls with the colorful, dynamic range of unique products that have come to define Bella Moulding.
A sequined Bella and Prisma sign beckons you to explore a colorful explosion of pieces framed in our latest mouldings.
From the glitter of our aptly named rainbow Vegas frame to the floor-to-ceiling stacks of colorful profiles, metallics and more, our booth was packed with both sparkle and style that invited you to come in to explore and relax. Of course, we also had plenty of dedicated space for a wall of Prisma to visualize our clearly colorful frames.
Our unofficial “saying” for this year’s show was appropriately “this must be the place” lit up in neon as only Bella can do. Because after four long years, there’s nowhere else we were more excited to be, and from what we heard from many of you, nowhere else you were more excited to visit than the world of Bella and Prisma frames. We carried this idea over to our famous Monday night party, where we had a blast celebrating the return of WCAF with so many of you. And on that note…
WHAT HAPPENS IN VEGAS…
…of course stays in Vegas. Meaning our photos of the party night shared here are limited to our neon set-up and the day after unicorn clean-up from our very own Rene. Everything else that went down…we’ll never tell.
THANK YOU!
A huge thanks to PFM and the Horseshoe Hotel & Casino for being such wonderful hosts. And to all of you who took time out of your trip to come visit and celebrate with us. We can’t wait to get all our new samples in your hands and embark on another great year of beautiful framing - cheers to what’s in store in 2024!
