Welcome to the Bella blog. Here we discuss the beautiful world of handcrafted mouldings for framing. We hope you have a nice stay!

New Bella Summer 2019 - Part 4

New Bella Summer 2019 - Part 4

Welcome to the exciting Summer 2019 new collections launch! We are debuting four completely new lines plus fantastic additions to four existing lines. With modern metallics, unique hand-finished textures and shabby chic rusty ornate, there’s something to thrill everyone and most importantly your customers.

Our featured frames today will bring a pop of color into your world and/or float your boat. Introducing POP! and a small one item floater frame addition to Forte.


“Be a pop of color in a black and white world.” - Anonymous


Color is the spice of life and so appealing in any interior setting and particularly with contemporary Bohemian decor. Boho homes are full of life, culture, and interesting eclectic items. The playful and unconventional combinations and layering of colors makes this style unique. There really are no rules except have fun and surround yourself with things you love that tell a story.

A well-appointed Bohemian home combines objects, colors, and patterns from many areas of the world. Warm earthy colors are common, as are metallics and jewel tones. Base colors of white and neutral grays create a stage for accessories to pop in saturated colors like royal purple, fiery orange, and electric blue.


The Bella POP juxtaposes a small traditional profile with bright modern colors to suit any artwork or interior style from modern to vintage. These are not just plain matte color. The finish is sprayed and brushed giving more movement and interest to the color. Expect a little variation and streakiness. We think it adds to the wabi-sabi and connection to the maker.


The tiny Pop profile comes in a dozen colors. A 1” wide angled profile is available in only the Fuchsia, Root Beer, Black and Electric Blue.

Perfect for family heirlooms, handmade items, and postcards or prints from customer travels. The best decorative accessories tell a story, so use this line to feature what your customers love: collectible comics, special keepsakes, vintage photos, maps, or eclectic art prints—you name it. Add a POP of frame color to any room or stacked frame design.



Yes, like mockingbirds we’re mostly drawn to things that shine line glitter, sequins and gold leaf. But you also need some regular frames to balance everything out. Our Forte line is our everyday work horse collection with simple clean lines and good quality finishes.


As art for hospitality and corporate spaces moves away from posters to canvas and dye sublimation photography on acrylic, wood or metal, we've seen an uptick in floater frame sales. With that in mind, here’s a new option in the Forte warm silver leaf finish.

In strong need of any other go-to frames? Here’s a review of the full Forte collection of basics. The line consists of four profiles and five finish options.




Keep an eye out for new beautiful Bella glitter stickers with your new corner sample boxes - inside and out. Just a small gesture in celebration of beautiful framing, all life's beautiful moments and to remind each other to look for and nurture the beautiful on the inside.

Take a snapshot of your shiny new samples and share your most beautiful moments with us! Tag us @bellamoulding #bellabeautiful #bellamoulding #frameitlikeyoumeanit

That’s it for the summer collections. We’re already working on exciting new collections for release at the WCAF in Vegas 2020! As always, contact our helpful customer service staff with inquiries and requests.

Happy framing!


Fall Creations Winner!

Fall Creations Winner!

New Bella Summer 2019 - Part 3

New Bella Summer 2019 - Part 3