New Bella Summer 17 - Part 2
Time for another exciting launch! Last week we were in LaLa land showing classic elegance with a little twist of glitz. Here in part 2 of our three part launch series, we bring you chic coastal veneer, more modern rust and classic gold and silver.
Named for the capital of Novia Scotia, our Halifax consists of four finishes on oak veneer gently curved over a scooped finger-joined pine profile in two widths.
Halifax hangs out just to the east of Maine on the Atlantic coast. A major maritime hub during the War of 1812, today it is more well known for arts and culture and a fine collection of well-preserved wooden Victorian houses. These frames have a relaxed comfort. You can grab your chunky cable sweater and really cozy up to this coastal design inspired line. The scoop shape is somewhat sophisticated and formal yet the pronounced wood grain and neutral finishes have a soft rustic feel as if weathered by the salty sea air.
Bella's Halifax is not pigeonholed for but is certainly a great match for framing portrait photography - both formal and informal, nature photography, vintage ephemera and botanical prints. Scoop your sample set up today!
STANLEY: part 2
Trusted Stanley Works tools have been hanging around workshops for ages gathering texture and patinas that have inspired these hand-finished tones. Our Stanley finds art amidst a mechanic’s grungy workshop; from the artfully caked grease on a cement floor, the unique patterns of oxidized rust and abstract textures of raw rusted corton steel.
Originally launched in four tones in 2016, we're increasing the collection with a white and a rusted Chevy pickup blue-grey.
Made in Italy on finger-joined pine, Stanley comes in an exaggerated deep cap, a steep modern angle and a textured floater profile. Stanley frames are perfectly “tooled” to frame memorabilia from Route 66 but can also be sophisticated enough to travel down Fifth Avenue or Rodeo Drive.
Mount Vesuvius, on the Gulf of Naples about 6 miles from the city center, is best known for its eruption in 79 AD which completely buried the Roman cities of Pompeii and Herculaneum in molten rock, lava and ash. The force of the blast was a hundred times more powerful than the Hiroshima-Nagasaki bombings.
Vesuvius has erupted many times since, most recently in 1944. Today, it is regarded as one of the most dangerous volcanoes in the world because of the population of 3,000,000 people living in its shadow.
It's famously been said, "See Naples and Die". Actually, Naples is the one place we travel in Italy where I have actually feared for my life - mostly in traffic or trying to cross the street. These people stop for nothing and drive like maniacs on a Seussian tangle of roads. But I also look at that volcanic peak from my hotel room and wonder "Is today the day?". Who wouldn't live life with gusto with a volcano's shadow always looming over you?
The real sentiment behind "See Naples and Die" refers to the splendor of the city in it's golden age prior to the unification of Italy. The Kingdom of Naples, as those on a Grand Tour in the 1850's would have known it, was a powerhouse rich with art and architecture. From the rich cultural past and the modern chaos of Naples, springs beautiful frame mouldings. Our Vesuvio has the same gentle swan curve of it's namesake volcano and a linear pattern of cracks and crevices filled with a patina like so much molten ash.
A 2" wide Vesuvio is fnished in black, white, warm silver and gold and the 3" is available in warm silver and black.