WCAF 2018

We've got another notch in our picture framing trade show belt. If you attended Vegas WCAF last week; hello again! It was so nice to see you and thank you for stopping by the booth! If you were not able to go this year, we missed you terribly. Here's what you missed and what's up and coming from Bella Moulding and Prisma Frames. 

WELCOME TO OUR WORLD

We were small but mighty in our intimate setting this year. We presented over 70 new Bella wood moulding items and featured a custom order Prisma petal pattern. Your sales reps will be around soon with samples of all the new Bella. All sample requests taken at the show are being cut and joined as we speak and will start leaving our warehouse by the end of March. (But hopefully earlier. We've got the sample crew chained to the joining machines!) More booth highlights below:

Gretchen!

Our customer sales expert Gretchen was delighted to join us in Vegas for the first time. So happy to meet customers face to face.

A Space Odyssey.

Boldly going where no framers have gone before. One outside wall features space themed images commissioned to match with the Bella new collections.

The Bella beautiful.

left to right and top to bottom: Nicolette, Mark, Renoir, Felice, Gretchen, Nellie and Jay

Happy Prisma Petals

A custom drawn petal pattern designed for a happy Takashi Murakami print.

Sweet Swag.

Customers went home with a sassy Bella/Prisma tote. #frameitlikeyoumeanit

Always an adventure.

Join us on the frontiers of framing as we design with sequins! Stacked here with the Vegas glitter. Too much? We think it's awesome.  

Spaced out Stripes.

Modern feel with a vintage pattern. When it's right, it's right.

"Daphne" Laurel Leaves

A sweet little floral. Perfect for stacking.

Vintage. Modern. American.

Based on early American frame designs, the new for 2018 Whistler is a mdoern take on old techniques.

2018 GRAND PRIZE CREATIONS WINNER: GINGER HOPKINS

Congrats again to Ginger Hopkins of Framer McGee's in Bethesda, MA. Ginger's colorful Prisma design was the selected winner of the 2018 Creations Grand Prize - a free trip to Vegas! We were so thrilled to bring Ginger to the show as our guest. I'm pretty sure she had a good time. 

YOU SHOULD HAVE BEEN HERE

A fun time was had by all at a customer appreciation event in the Bella suite on Monday evening. Guests got silly in the photo booth and let their creative juices flow during a paint-n-sip. Prizes were awarded to three lucky painters for participating. Melissa Sherman won a free 28" Spiro Prisma frame, Nadia Boucquet won $350 in Prisma product credit and Dan Weiss snagged the third prize, a $250 Prisma credit. 

Photo booth souvenirs!

Silliness.

Gretchen and the girls having a good time in the photo booth.

Always follow directions.

Mixing and mingling.

Paint-n-Sip.

The more sipping, the better the painting, right?

Rule #1.

Don't dip the paint brush in your drink.

THANK YOU! WE TOAST TO YOU.

All in all,  WCAF 2018 was a great show. Again, thanks for all your support and here's looking forward to another wonderful year of framing together. Now we'll get back to working hard to get these amazing new products in your hands as soon as possible!