New Bella Summer 2019 - Part 1
Welcome to the Summer 2019 new collections launch! We are debuting four completely new lines plus fantastic additions to four existing lines. With modern golds and silvers, unique hand-finished textures and shabby chic rusty ornate, there’s something to thrill everyone and most importantly to thrill your customers.
The first two collections are inspired by precious stones and vintage modern metallics. Introducing Quarry and Zia.
QUARRY
We dug down deep for this line and came up with a beautiful romantic collection inspired by precious stones. The organic influences of Quarry are in line with the boho decor vibe. These frames are the perfect way to explore texture in the home with a hint of warmth and sparkle.
Bohemian design is a bright, patterned, multi-cultural melange of memorable layers and unique artistic elements. Bohemian interiors mix luxurious layers of texture with soft lines for a playful visual impact. Bold hues and jewel tones work particularly well with bohemian decor as deep, deluxe tones instantly make a space feel comforting.
The Quarry collection features hand-applied gold leafing which breaks and falls over the high-relief compo design. The patina layer on top is tinted and burnished to reveal lights and darks in the crevices to look to like strata in a rock wall.
The collection consists of two profiles with gold-leafed sides in eight on trend jewel tones ranging from indigo, hunter, and dark teal to warmer tones of gold, soft pinks and coral.
The painterly effect of Quarry’s finish makes it a natural match with fine art media like oil paint, pastel and watercolor. This is a collection that pairs with vintage or modern looks. However you choose to use it, Quarry is here to rock your world.
ZIA
We’d like to introduce you to a new member of the Bella family, Zia. Your Zia is your Italian Aunt - the sensible one that you take after and that gave you your fabulous sense of style. She’s strong and hardworking with a steely exterior but look close and there’s a hint of fun and sparkle.
The quality of finish and texture of Zia is not unlike well-seasoned cast iron which only gets better with age. It’s got an heirloom quality that pairs perfectly with vintage and sepia tones. The profile is a bit more modern and edgy so it’s classic vintage style and not too stuffy.
The made in Italy Zia is a simple metallic paint finish with a touch of antiquing. The four colors of Zia are available in a larger 7/8” width profile and smaller 5/8” version.
Perfect for creating framed heirlooms out of vintage, sepia and modern photographs alike. Also try Zia on diplomas and documents.
BELLA: BEAUTIFUL ON THE INSIDE
Keep an eye out for new beautiful Bella glitter stickers with your new corner sample boxes - inside and out. Just a small gesture in celebration of beautiful framing, all life's beautiful moments and to remind each other to look for and nurture the beautiful on the inside.
Take a snapshot of your shiny new samples and share your most beautiful moments with us! Tag us @bellamoulding #bellabeautiful #bellamoulding #frameitlikeyoumeanit
We’re just getting warmed up with the summer launch. Watch for more new 2019 Bella coming soon. As always, contact our helpful customer service staff with inquiries and requests.
Happy framing!
