Palm Trees, Not Poker Chips: WCAF 2026 Heads to Orlando
For the first time, WCAF packed up from Las Vegas and headed to Orlando in 2026—and let’s just say, the change of scenery delivered!
The first thing we noticed? A collective exhale. No casino chaos or sensory overload—just sunshine, open air and a setting that certainly made it easier to recharge after a full day of framing fun. We felt that same creative energy but found that fewer flashing lights = more meaningful conversations.
And those conversations were certainly our highlight of this year’s show.
This year brought together the best mix: longtime customers we always love seeing, new faces discovering Bella for the first time and a next generation of framers just getting started in the business. That blend of experience and fresh perspective gave the show a different kind of momentum—and we were here for it.
Even better? Getting to connect face-to-face and actually see what you’ve been creating with our Bella and Prisma products. There’s nothing like a customer pulling out photos of their latest projects, walking us through the details and showing how Bella products come to life in the real world. Equal parts inspiring and energizing—and a good reminder of why we do what we do!
At the Bella booth, we loved showing the latest creations from our Winter 2026 introductions: Alhambra and Kaleidoscope. Both collections drew a ton of attention (and love), confirming what we’ve been seeing—there’s a real appetite for bold design, fresh patterns and yes…lots of color.
Now it’s our turn. We’re excited to get your show orders into your shops—and even more excited to keep sharing what’s next. 2026 has plenty in the works for Bella, including some unapologetically colorful additions we can’t wait to roll out.
Orlando may have been a new backdrop—but it also felt like the start of something fresh. And if this year is any indication, we’re just getting started!
